Archive for July, 2012

Designing a Logo

Posted: July 2, 2012 in Graphic Design

I haven’t had a blog topic for a month now and since I had an inspiration from the photos that I took this weekend for this logo that I designed.

A few months ago I designed a logo for a friend that was starting his new company, a small engine repair shop. I had to bring my lawnmower in for a tune-up last weekend and this weekend I picked it up, so I had brought my camera with me to take photos of the sign that was made for his business with the logo I designed. I must say that the sign looks great and even my friend says that his clients have given him compliments on how the logo turned out. At the bottom are the photos of the building with the sign and my logo design.

Here are a few things to consider when designing a logo.

A logo should: 1. Attract attention  2. Be unique and distinguishable
  3. Reflect company ideals  4. Show authenticity and professionalism

Color can make or break a design so it is vital that you know what the colors mean and what they can communicate.

• Red evokes aggressiveness, passion, strength and vitality
• Pink evokes femininity, innocence, softness and health.
• Orange evokes fun, cheeriness and warm exuberance.
• Yellow evokes positivity, sunshine and cowardice.
• Green evokes tranquility, health and freshness.
• Blue evokes authority, dignity, security and faithfulness.
• Purple evokes sophistication, spirituality, costliness, royalty and mystery.
• Brown evokes utility, earthiness, woodsy and subtle richness.
• White evokes purity, truthfulness, being contemporary and refined.
• Gray evokes somberness, authority, practicality and a corporate mentality.
• Black evokes seriousness, distinctiveness, boldness and being classic.